CACI launches first true Internet-based Geographic Information System

CACI launches InSite Online - the first true online geographic information system (GIS) designed to meet the demands of today’s increasingly mobile working environment. The product offers a range of tools for location planning and consumer analysis. All of which can now be accessed from any location with an Internet connection.

InSite was developed to provide real intelligence in marketing data. It has been designed to support the decision-making process for those involved in site appraisals, local market planning, customer segmentation and development and the geographic provision of services or resources.

With InSite Online, users are given a secure password, allowing them to access the system while on the move. This removes the need for software installations, and provides the opportunity for home working or hot-desking. It also means that anyone can download reports as and when they are needed, rather than being limited to the office.

Specifically, InSite can be used to:

Analyse local market demand Generate regional market reports Define site catchments by drive-time, drive-distance, radius or manually

Understand customers & markets Display market share and customer penetration Identify changes in lifestyle and customer purchasing patterns Target local advertising

Evaluate outlet performance Conduct new and existing site analysis Benchmark outlets to understand performance and complementary outlets

Ian Thurman, Vice President at CACI, is confident that clients will benefit from the accessibility offered by InSite Online:

InSite Online is a simple to use and highly flexible analysis tool. There is no compromise in quality with the online version, so users are still working with the same market-leading product.

InSite Online benefits from CACI’s extensive experience in delivering practical business solutions, and is backed by the greatest breadth and depth of demographic, marketing and lifestyle data available on the market.

View the InSite Online Demo Have a look at how to get a demographic report for an area with InSite Online. The demo is a video of the steps taken to define a drivetime catchment and produce some area analysis reports on the area. Click on the image to the right to view the demo.